Patagonia makes high-quality, long-lasting outdoor clothing.
After years of use, their customers become attached to a favorite jacket or a pair of shorts . . . the ones they wore when they hiked . . . or climbed . . .
Patagonia also understands their customers and the value of holding on to something that matters. That it's perfectly feasible, and sometimes more practical, to repair something rather than toss it out and buy new. So they've developed the Worn Wear program.
Patagonia's Worn Wear program makes repairs free of charge, and this spring they are traveling across the country doing just that.
If you're ever in doubt whether or not it matters, or if it's even worthwhile to write a thank you note, watch this short video. It does matter.